print advertising 

Problem: Channel needs to remain informed on new products being introduced and immediately see value in offerings that differentiate Control4 from competitors.

Creative Solution: Worked directly with copywriters to create print advertising that cuts through the clutter within trade magazines by representing lifestyle messages coupled with appropriate imagery. Ads created for the following publications: CEPro ElectronicHouse, Residential Systems, Electronic Lifestyles, CEA, & Installation Europe.

Outcome: Increased brand recognition within channel.