hi, I'm Lauren
I feel the most satisfaction when working on projects with multiple layers of complexity that can be simplified and presented in a clear way. I apply this philosophy everyday while managing the front-end web design for control4.com by using design elements to communicate a complex story and provide a clean visual experience.
experience
Principal Graphic Designer - UX
Crestron Electronics, May 2021—Present
Collaborating cross-functionally with marketing professionals to support key marketing initiatives. Primarily responsible for the re-architecture and refreshed branding of the current website(s) for both end-user and dealer-facing web properties. Developing a design system that will increase speed and efficiency for both designers and developers across Crestron web properties. Other responsibilities include developing campaign material across all channels both print and digital.
Sr User Experience Designer
Qualtrics, March 2019—May 2021
Working to establish, define and fine-tune the Qualtrics Design System at the platform level. Engaging cross-functionally with engineers, researchers, PMs, and 30+ UX designers to establish a working Figma and React code library of accessible components. The components are then used to create new software features that establish consistent user experiences across a wide range of complex features.
Created and maintained a working backlog of components and foundational elements required for the system, while developing, coaching, and evangelizing how to apply the system to designers' day-to-day work.
User Experience Designer
Amazon, Alexa Smart Home Aug 2016—Feb 2019
Explores, envisions, and defines clear, and simple solutions to complex customer problems. Working at the intersection of customer needs, business goals, and technical boundaries to deliver products and services that customers love for their simplicity, function, and beauty. Problem solver and collaborator. Partners with relevant product and technical owners to create clarity, consistency, and holistic solutions in the face of ambiguity, and conflicting priorities. Utilizes multiple tools, methods, and deliverables to communicate ideas, which can include journey maps, user flows, competitive audits, storyboards, wireframes, prototypes, mockups, and visual designs. Striving to lead with vision, move fast, execute with quality and act responsibly in the application of design patterns and best practices.
Senior Creative Services Manager
Control4, Aug 2009—June 2016
Manages the Control4 creative services team along with company-wide creative services requests and deliverables. Reports to the SVP of Marketing on all creative services tasks while maintaining design work on Control4.com. Manages and collaborates with outside developers, in-house web team, design contractors, in-house design and video team, photographers & senior Control4 management. Adapts and directs creative team as strategies and deliverables change in a fast-paced corporate environment.
Managing Director
I-Comm Student Media, Jan 2008—Apr 2008
Directed all affairs associated with a student-run advertising agency, including overseeing multiple account executives, coordinating with other branches of the organization to create print ads, television commercials, and other various advertisement media. Monitored the progress of all accounts and supervised a creative team of thirty-five people.
Creative Director
BYU-Idaho chapter of the American Advertising Federation, Jan 2008—Apr 2008
Supervised a creative team of seven, in developing transit, magazine, web, and other non-traditional advertisements for an AOL campaign. Delegated assignments to team members and oversaw the progress of assigned projects.
Vice President
BYU-Idaho Photo Graphics Society, Apr 2007—Dec 2007
Assisted in society formation. Taught Photoshop tutorials and attended weekly meetings. Helped coordinate field trips and society competitions.
Design Intern
The Leadership Center, Apr 2007—July 2007
Collected images and created design for a company training manual. Designed handouts and posters for company presentations while overseeing material production.
Creative Director
I-Comm Student Media, Oct 2007—Dec 2007
Directed and monitored the creative output of multiple creative teams. Worked with the managing director and account executives in monitoring the status of all projects. Duties included copy editing, graphic design critiquing, directing of weekly meetings, ensuring prompt completion of projects, and ensuring client satisfaction.
education
B.S. Communications
Brigham Young University-Idaho, 2001—2008
GPA 3.8 B.S in communications with an emphasis in advertising including extensive training in graphic design and
information systems.
awards
Employee Recognition Award Winner
Control4, Apr 2012
Received award for going above and beyond job requirements by absorbing duties of the company web master who had recently left the company, while delivering a total redesign of the company web site, working extended hours to ensure the completion of job duties along with the duties of the web master, and the launch of the web re-design simultaneously.
Marketing Department Recognition Award
Control4, Jan 2012
Received award for going above and beyond during a busy time of preparation for an second largest company tradeshow and a milestone product launch by absorbing additional responsibility and working extended hours to ensure the success of both.